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ABOUT US

Velluto is a boutique brand management and creative experience house based in Istanbul, working exclusively with luxury brands.


With our international vision and a master's degree in Luxury Brand Management from Italy, we design special strategies that strengthen the cultural value, perception and emotional impact of brands.

 

Unlike the classic agency logic, Velluto sees each brand as a living organism.


In this regard, we offer refined solutions to brands in the following areas:

 

  • Silent Brand Transformation™

  • Ritual Design & Brand Behavior

  • Sensory Brand Curation

  • Luxury Brand Experience

  • Time Capsule Content™

  • Brand-Specific Customer Universe

  • Whisper Strategy (Anti-PR)

  • Luxury Digital Presence (Social Media Management)

 

Our mission is to ensure that brands not only become visible but also build timeless prestige.

Velluto's approach is a combination of strategic thinking, aesthetic elegance and cultural awareness.

Hakkımızda
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Hedef Kitlemiz

OUR TARGET AUDIENCE

  • Brands operating in the luxury segment (fashion, jewelry, watches, art, lifestyle, cosmetics, interior architecture and design).

  • Boutique and prestigious brands seeking international vision.

  • New generation luxury ventures: startups seeking investor presentations, brand consulting and business development support.

  • Sales teams and managers, institutions that want to receive training on luxury customer experience.

 

Our target audience is brands that want to take their brands to a prestigious level by creating not only products but also experiences and cultural values.

Delfin Gizem Mumcu

FOUNDER

Delfin Gizem Mumcu is the founder and creative director of Velluto Co.
After completing her master's degree in Luxury Brand Management in Italy, she developed a vision that combines the aesthetic discipline of Europe with the cultural sensitivity of Türkiye.

 

Specializing in luxury brand strategy, communication language, experience design and cultural positioning, Mumcu led the marketing management of BMW, Land Rover and MINI brands in Bursa and EskiÅŸehir in the early stages of her career.
This experience provided her with the opportunity to directly observe customer behavior and branding dynamics in the luxury segment.

 

Today, under Velluto Co., she maintains a consultancy approach that aims to strengthen not only the visibility of brands but also their prestige and cultural depth.
With its prestigious networks in the world of art, fashion and lifestyle, it offers brands not only strategic guidance but also a special brand journey.

 

Her vision is to see luxury not just as a product, but as a lifestyle defined by elegance, heritage and experience, and to add value to brands accordingly.

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Hizmet Alanlarımız

OUR SERVICE AREAS

01.

⋆Silent Brand Transformation™

  • Reinforce your brand without reinventing it.

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  • In luxury brands, “innovation” is less desirable than graceful evolution.

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  • This service is a quiet yet powerful transformation process that strengthens your brand identity without radically changing it.

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  • Brand tone, material language, and communication aesthetics revision

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  • Simplification and refinement of visual language

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  • Prestige update within cultural context

02.

⋆Ritual Design & Brand Behavior

  • Every luxury brand should have a ritual.

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  • Transforms the brand’s relationship with its customers into exclusive, repeatable, and emotional rituals.

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  • Seasonal brand rituals

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  • Curated invitations, gifts, or content experiences

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  • Brand behavior language design

03.

⋆Sensory Brand Curation (5 Senses Experience)

  • Luxury is not just visual: sound, touch, scent, rhythm.

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  • Brand voice (playlist, in-store background music, launch soundscape)

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  • Tactile design & packaging experience

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  • Scent identity & fragrance language consulting

04.

⋆Luxury Brand Experience (Digital & Physical)

  • From curated stories to living experiences.

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  • Holistic experience design for luxury brands: elegance in digital, ritual in physical.

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  • Event Design: VIP launches, private events, "invitation-only" experiences

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  • Concept & Storytelling: Narrating the collection's story through space, sound, scent, and atmosphere

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  • Digital Experience: Online exhibitions, immersive digital experiences, or exclusive client platforms

05.

⋆Time Capsule Content™

  • Stories that invest in time, not trends.

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  • Timeless brand narratives

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  • Micro-publications and archival content

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  • Timeless content bank management

06.

⋆Bespoke Client Universe (Private Space UX)

  • Every brand can build a separate world for its loyal clients.

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  • Client-exclusive digital spaces

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  • Bespoke CRM & "private club" experience

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  • Phygital (physical-digital) integration (invitation, login, exclusive content)

07.

⋆Whisper Strategy (Anti-PR)

  • Be seen less, but in the right places.

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  • Luxury brands manage perception, not visibility.

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  • Prestige publication strategy (Wallpaper, Monocle, T Magazine, etc.)

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  • Selective media relations and “low exposure” PR

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  • Creating an unseen sphere of influence through cultural collaborations

08.

⋆Luxury Digital Presence (Social Media Management)

  • Social media strategy for luxury brands with an editorial approach

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  • Content conceptualization

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  • Defining the visual direction.

Ä°letiÅŸim
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